A visitor to the APC studio was announced to me as "Kenny." He wanted my advice on the fashion industry. ..He had nice manners and spoke about losing his mother in a surgery accident...about losing his girlfriend too, and about how difficult doing the right thing in fashion was. He took his shades down so that finally I could see his eyes, and answered me, "I am a hip hop artist." It took us two years just to create three items...Basically he just wants to redo the whole universe. When we finally finished this collection, I felt like, Okay, If I can make this happen, then I can achieve peace in the Middle East.
APC founder, Jean Touitou
said to W magazine
about collaborating with Kanye West.