He grew up in a troubled household, but that didn’t stop him from achieving success. Jermaine Smith is a creator, innovator and entrepreneur. He’s a screenwriter, owns a magazine, radio show and fragrance. Mr. Smith doesn’t do it all for himself…he does it for YOU. Check out my interview with the businessman as he discusses his accomplishments, future projects and why negativity encourages instead of destroys.
How do you find your target customers? I look to find my target customers through my existing customers or listeners. I just merely look to bring a fresh take on a tired or crowded industry. I believe that the customer is your best business card; so I strive to give them the best product and the best experience.
What are a few triumphs and struggles that you’ve covered on your radio show and magazine? In the two plus years of existence we have covered such stories that range from a Mother’s fight for her young teenage son’s freedom within’ the state of Georgia as he’s been wrongly incarcerated. We have interviewed dignitaries that are in the fight for the stopping of rapes, beatings, killings, poor living conditions and many other things that go on in the Congo area of Africa. I am most proud that we are a home for the Indie Artist, the Small Business Owner and the many voices that cannot get on mainstream radio because of their lack of finances or not having a story that is deemed not newsworthy.
Check out the rest…
How do you make your target customers, your customers? I have been blessed to work with great people (from my stage play staff to every radio show team/host) that have believed in the vision to create a environment where people would feel at ease. I always remember of how a company made me feel and I try to emulate that feeling or make sure I present a better one. I make sure I define my brand to attract my target customer; and not allow the competitor to do so.
Would you like your audience to expand to a higher class? I believe my audience has touched the higher class because people want to be Edutained; and they have been great to us by setting aside a few hours every week to check in. In the two years of Everyday Radio’s existence we have surpassed two million views/hits to the radio station’s page. The average listener is with us between thirty three minutes to two hours and seventeen minutes. We have weekly listeners from as far as Australia, Canada, Africa, Great Britian to name a few; and we also have consistent listening base within’ the New York Tri-State area, Maryland, California, Washington state and The Carolina’s.
Explain what an “everyday person” is ..I don’t believe that we can describe what an “Everyday” person is. There are “Everyday” people who are still working a nine to five only because they cannot retire due to a mortgage bill; there are also some “Everyday” people who are working on their second master’s degree or are single parents that are being true inspirations to everyone that they encounter.
You grew up fast in what many would say, a difficult childhood. What motivated you to stay on the right path and not be tempted by the streets? I can definitely say that the best thing about my childhood is that I survived it. I have had my share of issues within’ the streets; but there comes a point when you know what is for you and what is not. It came down to a choice of wanting to be alive to help raise my only son (Kyree) at the time. One of the best decisions I’ve made within’ the last fifteen years was to walk into my church home at the time (Love Fellowship Tabernacle, Brooklyn, NY; Bishop Hezekiah Walker) and put my 9mm. hand gun into one of the baskets during a service.
What motivating advice can you give to to the children of today that are growing up in a troubled situation? The best advice I can give to any child that may be going through anything is to try and get around someone who can pray with and for you; and to not suffer in silence. If you can let someone know what’s going on in your life if the situation(s) is not visually showing.
Do you have any projects in the works? I have secured a few locations thus far; but my main task for the remainder of 2012 is to close out on current negotiations for placing my fragrance “Everyday” For Women in as many retail outlets as possible Domestically and Internationally. Right now we are mainly available on my website www.thejayeveryday.com
What words of encouragement can you give to young entrepreneurs that doubt themselves? I would first tell them that people will only take you as serious as you take yourself; and that you don’t have to be great to get started- But you do have to get started to be great.
How can someone be featured on your radio show or magazine? They can send me an email to everydayradio@gmail and I will gladly look over their story, material or thoughts before I do my research.
Do you have a new stage play in the works? Oh yes. I have something very interesting that I am currently piecing together. It is very challenging in the sense of where I am trying to take the concept and how I wish to convey the message.
Tell me about your fragrance Everyday for Women and also Everyday Platinum. “Everyday” For Women is light, clean, floral and woodsy feminine fragrance that shares a special Rose note with a distinctive Amber and other blended notes to set the sensual moment. “Everyday” For Women was birthed to give back to some “Everyday” Woman that I’ve encountered such as my mother, my sister, my aunts and my grandmothers. I wanted to symbolize their strength, independence, resiliency and determination that they have shown me and other family members.
You’ve written stage plays, have a radio show, magazine, fragrance, and makeup line… what haven’t you done? I am now filming more episodes of a TV pilot that I started in 2011; and I am just looking to assist and work with a few friends on their projects and dreams. There are so many things that I have not done. I have to remind myself that everything that I may wish to do may not be good to me or for me; and it also may not be good for the brand. There is enough headache in trying to be the best in all that I do right now.
3 words that describe you? Son, Father, Persistant..
How can fans stay up to date with your progress? I would say check me out every Wednesday on “The Jay Everyday Show” at 7PM Eastern via www.thejayeveryday.com, on Twitter @EverydayDaBrand & Facebook: Everyday The Brand.