Hollywood actress, Drew Barrymore, has a hectic schedule filled with mommy duties, acting, directing, and now…launching a beauty line.
Olive’s mother is set to launch Flower, a beauty line that will premiere in 1,509 Wal-Mart locations in January.
Being inspired from her work as the face of Lancôme and Cover Girl, Barrymore is ready to enter the beauty industry saying:
I think, if you really care about things, then you just naturally get involved. I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, make sure it works out. It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can’t sleep at night. I care.
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Barrymore co-created the line with manufacturer, Maesa. The president, Scott Oshry is excited about the launch saying, “We should build the best colour cosmetics brand that we can.”
Flower will also be available on the Wal-Mart website.